Raynsie Pop-Up Store
Amsterdam
We worked with 72&Sunny to create the first retail store for the Raynsie product range by developing a bold temporary interior with the concept of 'bringing the outdoors in'. Situated in the famous Negen Straatjes (Nine Streets) in Amsterdam, this store was used to promote Raynsie's new lifestyle line which launched on store opening. Materiality and graphics were selected throughout the store to showcase the highly technical detailing that reflects the core Raynsie waterproof range. Product specifications were highlighted with graphic detailing and large brand statements reinforce Raynsie's storytelling.
Project in collaboration with Astech Creative
Overlay of corrugated metal and clear acrylic panelling with technical product details
Raynsie Lifestyle range with reflective vinyl call-outs
Shareable moments
Overlay of corrugated metal and clear acrylic panelling with technical product details
Outside the store in the Nine Streets, Amsterdam.
Photos courtesy of 72&Sunny