Raynsie Pop-Up Store
We worked with 72&Sunny to create the first retail store for the Raynsie product range by developing a bold temporary interior with the concept of 'bringing the outdoors in'. Situated in the famous Negen Straatjes (Nine Streets) in Amsterdam, this store was used to promote Raynsie's new lifestyle line which launched on store opening. Materiality and graphics were selected throughout the store to showcase the highly technical detailing that reflects the core Raynsie waterproof range. Product specifications were highlighted with graphic detailing and large brand statements reinforce Raynsie's storytelling.
Photos courtesy of 72&Sunny